“Tippecanoe and Tyler Too,” the first official presidential campaign slogan, was used by William Henry Harrison and running mate John Tyler during the 1840 election. Harrison had earned the nickname “Old Tippecanoe” for his victory during the Battle of Tippecanoe in 1811. Whig Party strategists turned the nickname into a catchy rhyme to attract voters, and even commissioned a song based on the slogan. Ohioan jeweler Alexander Coffman Ross wrote the lyrics to the song, titled “Tip and Ty,” which included the line “We’ll beat little Van” — a reference to opponent Martin Van Buren. The incumbent president fought back with a campaign song of his own, set to the tune of “Rock-a-bye Baby” and featuring the lyrics, “Rock-a-bye Baby, Daddy’s a Whig / When he comes home, hard cider he’ll swig.” In the end, Harrison’s campaign won the hearts of voters, as Old Tippecanoe and Tyler, too, were elected. |
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