No matter what type of website you want to build, WordPress.com has all the tools you need to build your online home.
Many of those features are powered by Jetpack, a versatile plugin that provides WordPress websites with a suite of essential tools for site security, performance, and more. It's included with every WordPress.com website (even sites on our Free plan). For self-hosted sites, Jetpack tools are also available on a subscription basis, with bundled and ala carte options.
Jetpack provides WordPress.com with tons of value. It makes sure your site performs well so you can build and create with confidence. But what exactly does Jetpack do and why should you care? Let's look at just some of the ways Jetpack gives your WordPress.com site superpowers.
What's inside the Jetpack toolbox?
Jetpack offers tools in four categories to meet your website's needs: security, performance, growth, and management. Many of these tools are included with free WordPress.com websites, with additional tools unlocked on higher plan tiers.
Activity Log: Keep tabs on every move
Free; additional features unlocked on Premium and above
With the Activity Log, you always have a high-level view of changes and actions taken across your site, from comments to new posts to downloads. Whether you have a large team of content creators or you're trying to find the source of a pesky bug, the activity log offers transparency and accountability for every website change.
Free users have access to the 20 most recent website updates. Upgrade to a paid plan to view your complete site activity across your plan's data retention period.
Akismet Anti-Spam: Keep your site squeaky clean
Free and above
Spam can attack your site faster than you can say "where's the firewall?" but Akismet Anti-spam offers professional-grade defenses. Using advanced machine learning, Akismet can filter out 99.99% of spam in user-submitted text, including spam comments, bot form responses, and fake leads, keeping your site and CRM looking pristine and professional.
Akismet Anti-spam can be found in the Jetpack section of the WP Admin. From there, you can monitor how much spam has been blocked across your site and choose whether you want to review or automatically delete potential spam messages.
VaultPress Backup: Your site's safety net
Business Plan and above
Accidentally broke your site with a new plugin? Never fear: VaultPress Backup has you covered. With daily backups and additional backups created every time you make an edit, it ensures that your website is crisis-proof.
To enable backups, simply navigate to the Jetpack tab in your WordPress Admin and select "Backup."
Once VaultPress Backup has been enabled, it will automatically create daily backups of your site and backups after every change, with multiple secure copies stored across the cloud. If you ever want to return to a previous version of your site, click the date arrows to navigate to the date you want to roll back to. Click the "Restore to this point" button to revert your site with just one click.
Jetpack Stats: Understand what's resonating with your readers
Free; more features unlocked on Premium and above
Use Jetpack Stats to see your website performance at a glance, including how many visitors are on your site and what content is performing best. Quickly see where your traffic is coming from to better optimize your marketing and partnership strategies. Jetpack is fully GDPR compliant so you can track your visitor metrics with confidence.
To access your free stats, navigate to the "Stats" tab in the WP Admin. For even more information on your website's trends and insights to improve your website's performance, upgrade to Premium.
Jetpack Social: Share in a snap
Free and above
Gone are the days of logging into every social platform to share your newest blog post with your followers. Jetpack Social lets you preview and share your content across major platforms – Facebook, Twitter, Instagram, Linkedin, Mastodon, and Threads – with just one click from within the WordPress Editor.
Jetpack Social also enables you to automatically put quick share buttons on your posts, enabling your visitors to share their favorite content with their communities, expanding your content's reach.
Jetpack Newsletter: Jump from post to inbox
Free and above
You no longer need a separate platform to get your content into people's inboxes: Jetpack Newsletter allows you to convert your blogs into emails right from your post-publish page. Jetpack offers tools to support your newsletter from start to finish, from collecting subscribers on your website to sending and tracking your newsletter's performance – all from within WordPress.com. Already have a dedicated following? Simply import your existing subscriber list to get started.
Jetpack Search: Ctrl-F your content
Business and above
Do you have a large website with a lot of content? Help your visitors find what they're looking for quickly by enabling Jetpack Search. You can turn on Jetpack Search and filtering with just one click in the Jetpack tab of WP Admin. Jetpack will automatically index all of your site content and offers flexible design options that match your brand.
For eCommerce sites, this is particularly valuable: research shows that people are 2x more likely to purchase something when they search versus standard browsing.
SEO Tools: Climb the ranks on search
Business and above
Help new users find your site with Search Engine Optimization, which helps your website climb up the ranks on popular search engines like Google. With the Jetpack SEO tools on WordPress.com Business plans and above, you can control your title tags and meta descriptions to ensure your site is optimized for search.
You don't have to be an expert to use Jetpack SEO: Jetpack will notify you if your text exceeds the recommended character count limitations to ensure your metadata looks great in search engine results.
AI Assistant: Your creative co-pilot
With a suite of AI-assisted tools, creating engaging content for your website has never been easier. Jetpack's AI Assistant can help you quickly generate text, lists, tables, and AI-generated images. AI can also help you edit existing content, highlight readability challenges, identify tonal shifts, and suggest word and image updates to optimize user engagement on every page.
Plus, there's more to explore with Jetpack Blocks – navigate to the Jetpack tab on the WordPress Site Editor (Jetpack is activated by default) or check out the Jetpack Blocks support guide.
Additional Plugins from Jetpack
Business plan users and above can install additional plugins to their websites. Let's look at two top-tier plugins the Jetpack team offers to further extend your site's capabilities.
Jetpack Boost: Make the jump to lightspeed
Paid plugin
Speed matters: just a one-second delay in website loading times can cause a 20% drop in website conversions, with slow sites causing users to experience stress equivalent to watching a horror movie or taking a math test. With Jetpack Boost, you can get suggestions to optimize your website and give your website a relative speed score. Boost will also optimize your code for ultra-fast response times, no developer required.
With Jetpack, you can be sure you're getting the best: Boost beat out the top 5 WP performance plugins in a head-to-head test.
Jetpack CRM: Know your customers
Paid plugin
For a fully integrated, simple CRM, try out Jetpack CRM (formerly known as Zero BS CRM). Jetpack CRM allows you to manage your customers and website visitors with ease, ensuring you never lose a contact or a sale. With integrations for WooCommerce, Paypal, Stripe, Gravity Forms, and more, you can ensure all your data and sales operations are at your fingertips. Unlike complex CRM platforms, Jetpack CRM keeps things simple so that you can run your business effortlessly.
Ready for takeoff?
With Jetpack built into every WordPress.com website, you get best-in-class tools to help build and grow your site, no matter which plan you choose. It's that special ingredient that helps make WordPress.com the best place to host your website (in our biased opinion). Sign up to create your first website today or upgrade your existing plan to access everything Jetpack has to offer.
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