| Social media managers can no longer rely on "like" or "share" numbers to prove the value of social channels to their business. Instead, they are under increasing pressure to prove how social impacts their company's bottom line. But with so many channels and stats to filter through, many marketers don't know how to start tying their social data to their business goals. Watch our workshop "Calculating Social ROI Using Bitly" to learn how Bitly can help you track, analyze and report on social ROI. In 30 minutes we'll cover: - The top challenges for measuring social media's impact
- How leading brands' social teams measure success and drive strategy through Bitly
- How Bitly can integrate with the tracking tools and tactics you already use
- How to build a report in Bitly to track social conversions
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