Don't forget to watch "Calculating Social ROI Using Bitly"


Social media managers are under increasing pressure to prove how social impacts their company's bottom line—and to prove that "likes" and "shares" aren't just vanity metrics.

But with so many channels and stats to filter through, many marketers don't know how to start tying their social data to their business goals. Watch our workshop "Calculating Social ROI Using Bitly" to learn how Bitly can help you track, analyze and report on social ROI. In 30 minutes we'll cover:

  • The top challenges for measuring social media's impact
  • How leading brands' social teams measure success and drive strategy through Bitly
  • How Bitly can integrate with the tracking tools and tactics you already use
  • How to build a report in Bitly to track social conversions

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