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We Read More Than 20 Instagram Studies and Here’s What We Found

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8 actionable Instagram marketing tips, backed by 20+ studies


Hi there,


At Buffer, we're big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, we turned to social media studies.

We read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.

Here are what we have learned from our look at the research:

  1. Instagram's young audience likes current, creative, and useful content
  2. Posting frequency is not as important as posting consistency
  3. There isn't a universal best time to post on Instagram
  4. Businesses cannot ignore Instagram Stories
  5. Using both hashtags and location tag drives the most engagement
  6. Videos might overtake images as the most engaging type of content
  7. User-generated content drives growth and conversions
  8. Caption length doesn't affect engagement

Learn more about the takeaways for your Instagram strategy in the post.


Read the post

 
 
 
 
Latest from our Social blog: I Read More Than 20 Instagram Studies so You Don't Have to. Here's What I Found.
 
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